About
Strategic Communications & Content Leader with 20+ years across digital media, brand storytelling and institutional narrative. Executive producer specializing in documentary-style brand films and employer brand content for organizations operating across Europe and the Middle East.
Led 14-year digital publishing operation managing 20+ person teams, 200+ daily articles across 5 properties and millions of monthly visitors. Since 2016, built "vyla!" as a strategic communication practice delivering 30+ institutional films and brand campaigns for clients including ASELSAN, Sabancı DX, Türk Telekom, Gulf Helicopters and Turkcell.
2000-2016: Digital Media & Creative Development
Publishing Leadership Track
Joined one of Turkey's pioneering internet news organizations in 2002. Advanced through Content Editor (2002-2007), News Director (2008-2010) and Head of Publishing (2010-2016) roles. Led editorial operations, SEO strategy, news production, CMS optimization, content strategy, team leadership (20+ staff), budget management and technical infrastructure.
Oversaw operations producing 200+ articles daily across 5 digital properties serving millions of monthly unique visitors. Built workflows balancing editorial quality with operational efficiency. Work recognized by Economy Journalists Association, Consumer Law Institute and Spinal Cord Paralytics Association for editorial standards and digital accessibility.
Parallel Creative & Production Track
Entered media in 2000 through television production, print journalism and broadcast newsrooms. Formal education in journalism, photography (Kocaeli University) and public administration (Anadolu University).
Began professional video production in 2007. Between 2008-2011, wrote and directed theatrical stage shows combining political commentary with popular culture. Developed documentary-style content formats alongside publishing responsibilities.
2016-Present: vyla! & Strategic Communication
Founded "vyla" (evolved from earlier iterations: Vaveyla, VMD) in 2016. Initial focus: digital transformation consulting, social media management. By 2024, narrowed to core strength: strategic communication combined with documentary-style content production.
Led creative direction and project delivery for Redstar Aviation (brand transformation films), Gulf Helicopters (heritage storytelling), İmar A.Ş. and Kiptaş (public sector urban development narratives), Kastamonu Entegre (corporate digital presence, U.S. market localization) and Turkcell (digital capability workshops). Employer brand programs for ASELSAN, Sabancı DX, Türk Telekom, Odeabank and Danone. Operational partnerships with Honda Türkiye and Dagi.
Currently focused on strategic communication where content serves as the vehicle for brand value and stakeholder engagement. Exploring AI applications in content strategy, production workflows and audience analysis through hands-on experimentation and workflow integration.
Beyond Work
Outside of work, I'm drawn to the same things that shape it: culture, politics, visual storytelling and the ways people make sense of the world around them. I enjoy cooking, long conversations and, perhaps most of all, seeing everyday life with fresh eyes through time spent with my young son—an experience that keeps curiosity, perspective and a sense of wonder close at hand.
Expertise
Strategic Content & Communication Leadership
Communication frameworks aligning institutional objectives with audience needs. Content strategies accounting for format, channel, governance and sustainability. Leading cross-functional teams and managing stakeholder relationships across public and private sectors.
Digital Media & Transformation
20 years across digital media evolution: internet publishing, mobile-first strategies, video-on-demand platforms, data-driven audience development. Technical infrastructure (CMS management, SEO optimization, analytics) combined with editorial sensibility. Track record in audience growth, platform optimization and digital capability building.
Documentary-Style Storytelling & Production
Creative direction for projects where observational approaches create more effective narratives. Hands-on production experience: concept development, shoot planning, post-production, distribution. Expertise in brand films, institutional narratives and documentary-format content for aviation, urban development and corporate sectors.
Institutional & Brand Narrative
Translating complex organizational stories into clear content. Effective in contexts involving public sector organizations, urban development, social impact, employer branding and situations requiring precision and empathy. Experience with multinational corporations, government entities and private sector brands.
Publishing & Operational Leadership
Large-scale content operations: editorial teams, workflows, budget and investment planning, resource allocation, performance measurement. Building systems supporting consistent output without sacrificing quality. Background in CMS platforms, SEO, analytics and digital media infrastructure.
AI & Emerging Technologies
Applied use of AI in content strategy, production workflows and audience analysis. Hands-on experimentation with AI tools to enhance creative decision-making and operational efficiency. Focused on practical workflow integration that balances technological capability with human judgment and editorial quality.
Get in Touch
For inquiries about projects, collaborations, or advisory work, reach out via email or connect on LinkedIn.
