Visual Placement · Brand Visibility · Reach

Client: Yemeksepeti

Year: 2022

Social Media Brand Integration

Yemeksepeti operates as one of Turkey's leading online food and rapid delivery platforms, managing large-scale digital campaigns across multiple media channels. Within this context, the objective was not standalone content production, but integrated brand visibility inside an existing, high-traffic publishing ecosystem. The collaboration required a format that would preserve the editorial integrity of the platform while ensuring measurable brand exposure.

Yemeksepeti operates as one of Turkey's leading online food and rapid delivery platforms, managing large-scale digital campaigns across multiple media channels. Within this context, the objective was not standalone content production, but integrated brand visibility inside an existing, high-traffic publishing ecosystem. The collaboration required a format that would preserve the editorial integrity of the platform while ensuring measurable brand exposure.

Our Role

The project was developed as a social media brand integration model, executed through AjansBesiktas.com’s sports news distribution channels. Rather than interrupting content flow, the brand presence was embedded through structured visual placements within editorial visuals shared across social platforms.

vyla! defined the integration logic, visual consistency rules, and performance reporting structure.

Approach

The integration was designed to balance visibility and coherence. Instead of banner-style intrusion, branded visual bands were incorporated into match visuals and sports content layouts-€”allowing the brand to remain consistently present without displacing the primary narrative.

Key considerations included:

maintaining editorial rhythm, ensuring brand legibility within fast-consumption formats, and reporting visibility through measurable reach metrics.

The result was a system that combined distribution scale with controlled visual integration.

What Was Delivered

  • Structured visual brand integration model
  • Social media content distribution with branded placement
  • Reach-based reporting and performance transparency

The collaboration positioned Yemeksepeti within an active sports media environment while maintaining platform coherence.

Tags
Visual Placement · Brand Visibility · Reach